Suidan Associates
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Market Management Fitness Assessment

This assessment gives a quick reading on the status of the market management function in your organization, with focus on market planning (leading to the availability of winning offerings) and product marketing (successfully marketing the offerings in your portfolio).

You can use the assessment in any of three ways:

  1. Take it and e-mail the results to yourself and/or us. You can reflect on the assessment and needed improvements on your own, or discuss the situation with us. We would be delighted to share with you our insights and discuss areas where we can help.

  2. Ask selected individuals within your organization to take it, and have the results tabulated by you or an independent party (to maintain confidentiality). You may be surprised by what you find out.

  3. Have the assessment taken during a staff meeting and discuss the responses and the actions which need to be taken for improvement.

The chart at the end of the assessment illustrates the implications of your assessment to the outlook of the business. How does your company rate? What are the implications? What actions can you / will you take to improve the marketing management function?

Suidan Associates has a suite of offerings that can substantially help you in improving the market management functions within your firm. They span market planning services, product marketing services, Business Growth Executive Retreats and Strategic Marketing Planning Workshops. Scan our web site to learn about them or call us. We would be delighted to discuss your needs and what we can do to address them with you.

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