Product Marketing Services

Typically, the marketing professional is missioned with the important task of successfully marketing the company's existing product line.

While the product marketing process is similar to the market planning process, its focus is very different. Here the emphasis is on developing integrated marketing programs which include:

• Gaining a deep understanding of the buyers and the buying decision making process
• Assessing your current and defining your desired positioning
• Developing clear unique selling propositions and supporting marketing communications programs
• Setting sales objectives
• Training sales - with product, industry and customer specialization, and
• Identifying risks, anticipating competitive actions, and developing contingency plans
• Tracking results, and taking corrective action