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Overview
Suidan Associates helps companies achieve sustainable market
success through strategic market management based on a thorough
understanding of their market, their competition, and on leveraging
their core competencies.
Our services are centered on two complementary approaches:
1. Consulting - focused on leading
your team in the development of distinctive, clear and integrated
strategic marketing plans that are bought-into throughout the
organization, and
2. Skill Building - designed to improve
your team's strategic marketing skills, to establish a common
marketing language, to develop a strong understanding of the
marketing planning process, and to apply that knowledge towards
developing a strategic marketing plan for their part of the business.
We believe that much of the knowledge needed for market success
already exists in your organization. We also believe that with
skilled and experienced leadership, tailored training, a logical
process, and a clear focus, this knowledge can be surfaced, analyzed,
documented, crystallized, and turned into effective coordinated
action.
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